Meet the new Otis
For over 160 years, Otis has been dedicated to moving the world. Now it’s time for the company that helped define the urban skyline to redefine itself.
Check out how we’re evolving our iconic brand to embrace a smarter, connected future.
Our story
Our brand represents both our legacy of excellence and our vision of a more connected future. Here are the values that drive everything we do.
Industry innovating
Our brand is built on a legacy of boldness.
From the moment Elisha Otis cut the cord on his new invention at the World’s Fair, we have dared to change the world in bold new ways. Our brand refresh will tap into that audacious spirit.
people powered
We exist to move people, not machines.
From connecting our riders to unforgettable experiences to inspiring a new generation of urban designers – everything we do is with you in mind.
Future ready
Technology is connecting the world in incredible new ways.
We are putting our experience and ingenuity to work to make buildings smarter, more intuitive and deliver more exceptional experiences for every rider.
Hands-on support
We roll up our sleeves to get it done.
We love challenges – that’s why we deliver the personal and unique service that meets the needs of each and every customer.
Our brand
Audacious, yet authentic, our brand components are inspired by the world that we’ve been connecting our passengers to for over a century and a half.
Made to move you
Otis Navy
Otis Sunrise
Otis Warm Gray
Otis Violet
Otis Classic Blue
Otis Sandstone
Bringing our brand to life
Login below to discover the nuts and bolts of the bold new Otis brand and how to put it into practice. To request access, please email brandaccess@otis.com.
Contact us
Need access or have questions?
Just email us at brandaccess@otis.com